The higher up the Search Engine listings your website is shown, more visitors will go to your website which means more customers and sales.Search Engine Optimisation (or SEO) is a term many people have heard but are not sure exactly what it means. The aim of optimising a website is so that when a potential customer searches for a particular word or phrase online, the optimised website appears above other websites in the natural listings on the main search engines. For example, the natural listings on Google are the sites listed on the left of the page below the paid advertising links.When optimising a website we start by identifying relevant words or phrases, commonly known as keywords. These are the words or phrases which when a potential visitor to your website searches online, you want your website to appear at the top of the listings.We then optimise your website based on the relevant keywords and on an ongoing basis, use a variety of methods to help your website achieve a high page ranking on the main search engines.

Search Engine Optimisation

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