Whilst B2C organizations use social networking for a range of functions, B2B marketers often question if simply possessing a standard company website is very good adequate isn social media much more suited for B2C interactions? Info from Forrester study implies normally. According to a current eMarketer study, Forrester Research predicts that B2B corporations will commit $54 million on social media advertising and marketing in 2014, up from just $11 million in 2009.

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