Search Engine Optimisation Tools for ethical Search Engine Optimisation from Designer Web NI. On Page SEO Tips: Words and phrases in header title tag. Words and phrases in description meta tag. Highlighting with italics. H1, H2, H3, H4 headings. Keyword/keyphrase repetition. Keywords in image ALT tags. Keywords in title (not header title) tags. Anchor text for links using keywords or phrases. Spread of keywords and phrases throughout web page. Off Page Search Engine Optimisation Tips: Word and phrases in anchor text for links. Alternative text for anchor text. Images for links. Deeplinking of pages. Link diversity. Class C IP of link source. Platform of sites with links. Social media links.
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