Direct-response copywriter, Tom Andrews, tells you why copywriters are NOT magic, and why they cant turn a rubbish offer thats put in front of the wrong list into a big pay day.See, when it comes to selling, there are two far more important things than your copy.These are:1) Your offer2) The list you put this offer in front ofIf these two things arent right, then, even if you hire a copywriter like Tom Andrews, you wont sell many of your products/services.And this is why Tom Andrews sees himself as a direct-response marketing strategist who specializes in copywriting, as opposed to just a copywriter. Because unlike most copywriters, Tom Andrews helps his clients fine-tune their offers and lists.Anyway, heres Tom Andrews telling you how to maximize your sales copy, so you make as much money as possible.
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